Tag: Marketing
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A LinkedIn Reality Check for Brands & Their Echo Chambers
22 Jul, 2024
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The bloodbath that’s building a culture of content
15 Jul, 2024
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Building habits of success
Lindsay McGuire joined the Unpopular Opinion podcast to discuss her experiences and beliefs about achieving success in both personal and professional aspects of life. She shared her journey of developing a mindset that allows her to pursue multiple roles and responsibilities simultaneously. While a balanced life requires a strategic approach and a strong support system, it’s possible with a clear mindset, boundaries and the right support network.
Nonprofit service
Lindsay took a dive into the benefits of serving on a nonprofit board, citing the rapid learning curve and the opportunity for professional development across various facets of business. She highlighted that the skills acquired, such as reading budgets and financial statements, are valuable and comparable to pricey training or credentials. Being a part of a nonprofit board provides a deep understanding of community needs and allows for a tangible impact.
Balancing career and motherhood
Lindsay reveals the challenges of balancing her career with motherhood. She shared her personal experience of uprooting her life multiple times due to her husband’s career, which she described as one of the hardest periods of her life. She acknowledged that there will be times when one has to make difficult choices, but is optimistic that things usually find a way of working themselves out in the end.
Check out these resources we mentioned
Lindsay’s LinkedIn
Goldcast
Time Stamps of the Episode
:02-7:00 (Achieving success in both personal and professional aspects of life)
7:00-11:39 (Networking and Goal-Setting)
11:40-19:29 (Work-Life Balance Strategies)
19:30-25:23 (Parenting and Career Balance)
25:24-32:38 (Board Service: Benefits, Skills and Boundaries)
32:39-35:55 (Creativity: Capture, Protect, Indulge)
35:56-40:24 (Lindsay’s journey)
40:25-45:19 (Overcoming Self-Doubt: Strategies and Vulnerability)
45:20-51:38 (Authenticity, Self-Reflection and Societal Expectations)
51:39-54:58 (Who says email is dead? Closing notes.)
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Marketing reporting to PR? Could it work?
Parry Headrick of Crackle PR comes on Unpopular Opinion to discuss the potential benefits of reporting the marketing team to the communications or PR team. Parry argues that this restructuring could help prevent PR from being overlooked due to short tenures for CMOs and VPs of marketing. He also emphasizes the need for PR to better communicate its value, which he says is often misunderstood.
PR builds a halo effect around brands
He shares his experience transitioning from journalism to PR and the importance of focusing on outcomes rather than outputs. Parry believes PR should be responsible for crafting a strategic narrative for the company. He breaks down the benefits of a merged PR and marketing strategy, and the importance of accurately attributing the value generated by PR efforts. We discuss frustrations over misconceptions about the importance of relationships in PR, and predict the increasing importance of communications programs as AI continues to evolve.Check out these resources we mentioned
Parry’s LinkedIn
Time Stamps of the Episode
Marketing vs. Communications: Narrative Shaping Discussion (:03-4:23)
From Journalism to Virtual PR: ParryHeadrick’s Disruptive Journey (4:24-8:29)
Narrative Strategy: Public Relations in Marketing (8:30-19:03)
PR Value Attribution: Boosting Employee Morale & Customer Loyalty (19:04-22:41)
Building a Halo Effect: Merging PR With Marketing (22:42-28:24)
Misconceptions in PR: Story Matters, AI Evolves (28:25-31:01)
Threads on Threads, Closing Notes (31:02-33:25) -
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People-first, GTM vs. Company-first
People have the wrong mindset when it comes to GTM. So often, it’s a company-first approach, but a people-first approach is actually how you’ll thrive in today’s world.
Nick Bennett launched ClubPF because of this. People know this is modern-day marketing and the way to go, but don’t know how to get started. ClubPF helps open those doors.
The creator economy and event-led growth
Nick also gives his take on things like event-led growth, the creator economy and buyer personas—hint, he’s not a fan.
Check out these resources we mentioned
https://www.linkedin.com/in/nickbennett1/
https://motionagency.io/anonymous/
Time Stamps of the Episode
Nick Bennett thinks people have the wrong mindset when it comes to GTM (:33-5:47)
Nick’s work history (5:48-7:54)
The creator economy (7:55-9:41)
What is ClubPF? (9:42-11:59)
Advice for organizations that want to transform to a people-first approach (12:00-14:41)
Buyer personas are “meh” and marketers spend too much time on them (14:42-17:11)
Audience Ops plug (17:12-17:37)
How can businesses attract creators? (17:38-20:18)
The Anonymous Marketer (20:19-26:19)
Hot take on event-led growth (26:20-27:35)
Nick’s ideal event (27:36-28:46)
Nick debunks an unpopular opinion (28:47-29:51)
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Marketing and cybersecurity make an interesting team. Clark Barron says the only difference between marketing and a cyber attack is that one of them is legal.
It’s hard to market to cybersecurity professionals
If you’ve mastered cyber security marketing, you can master marketing in any industry. These professionals are tough nuts to crack!
The marketing echo chamber
Has the marketing echo chamber made us all dumber? Will marketers ruin ChatGPT? What can marketers do to protect their own sanity and how can their managers learn to better gauge their bandwidth? Find out all this and more in Clark’s episode!
Check out these resources we mentioned
Time Stamps of the Episode
The only difference between marketing and a cyber attack is that one of them is legal. (2:45-4:50)
If you’ve mastered cyber security marketing, you can master marketing in any industry. (4:51-7:46)
Backlash on his unpopular opinion. (7:47-10:13)
Coaching on this approach (10:14-15:03)
Marketing has gotten in way too deep with sales. (15:04-16:54)
The marketing echo chamber is making us all dumber. (16:58-28:21)
Marketers are burning out faster than ever. (28:22-29:04)
Advice to marketers on the job hunt today. (29:06-35:07)
ChatGPT isn’t going to ruin marketing. Marketers are going to ruin ChatGPT. (35:08-40:10)
Debunk an “unpopular opinion” you’ve found swimming around your feed. (40:11-41:39)
Closing notes (41:40-43:00)
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In her content and when meeting new people, Michele’s style is to lead with the awkward or embarrassing stuff most people wouldn’t dare share.
Self-deprecating humor for the win
Boldly sharing something things most would consider off-limits can be a great way to connect. Maybe someone else hasn’t lived that funny experience, but they know what it’s like to be embarrassed. What gets the laugh is the surprise and the empathy. This messy human-centered theory is the reason Michele’s built a career from a social media intern to a ghostwriter for C-levels, and most recently, a brand strategist for Yata Golf.
Check out these resources we mentioned
Michele’s LinkedIn profile: https://www.linkedin.com/in/michele-hironaka/
That time LinkedIn blocked Michele for impersonating a pickle
Time Stamps of the Episode
1:26- 2:36 (why leading with the awkward is a winning approach for Michele Hironaka)
2:38-8:28 (a look into Michele’s background and how that ties in with her outlook)
10:22-18:02 (living with synesthesia—a synthesis of the senses)
18:10-23:47 (leading with the awkward as a coping mechanism)
23:48-27:30 (when self-deprecating humor backfires)
27:39- 35:09 (the story behind the famous pickle costume)
36:41-40:31 (comparing the grumblings on social media to the old town square grumblers)
40:32-44:07 (tactical advice on leading with the awkward)
44:09-48:28 (Michele debunks an unpopular opinion)
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Marketing is broken and Chris Walker of Refine Labs is working to mend it
Most B2B marketing isn’t actually marketing—it’s digital sales using marketing channels. Because the industry mindset about marketing is completely broken, they see marketing as a sales assistant or as lead generation.
Running single-channel lead gen to appease attribution software is pointless
Do you want your sales team to have a pipeline of low-intent leads? No? Then why are we still running this old playbook! Chris Walker’s journey to educate professionals and companies on this fatal mistake hasn’t been easy, but it’s been worth the uphill battle.
Check out these resources we mentioned
Time Stamps of the Episode
Marketing is fundamentally broken (2:32-7:12)
Marketing vs. Sales (7:14-9:49)
Chris Walker’s work history (9:50-14:52)
How Chris navigated pushback on his unpopular opinion (14:53-17:51)
Dealing with the haters as a public figure (17:52-24:32)
On mentorship (24:33-25:49)
How Refine Labs attracts high-caliber talent (25:50-29:15)
What marketers on the job hunt should look out for (29:16-33:18)
Pros and cons of privately-funded companies (33:19-37:09)
Debunk an unpopular opinion/closing notes (37:10-40:38)
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Ashley Faus, Director of Integrated Product Marketing at Atlassian, doesn’t spend months buttoning things up before hitting the “go live” button—she puts herself out there. In terms of the metrics and the repeatable, scalable processes? While those might not always be in place, Ashley finds success in executing and encourages her team to do the same.
Deep knowledge of the subject or audience trumps planning
Don’t let fear of failure put you in execution paralysis. Invest more time in “doing” and less on the theoretical roadblocks thrown at you along the way. After all, you can never have your first podcast without having your first podcast!
Check out these resources we mentioned
Her LinkedIn profile https://www.linkedin.com/in/ashleyfaus/
Her Twitter: https://twitter.com/ashleyfausTime Stamps of the Episode
1:18- 3:08 (why experience and a plan aren’t requirements for launching a new marketing tactic)
3:09-6:28 (a look into Ashley Faus’ background and how that ties in with her outlook)
6:29-12:22 (why ‘iterate’ and ‘fail fast’ get stuck in the planning phases)
12:23-15:53 (the moment Ashley Faus bought into this approach)
15:55-19:35 (the advantages of ‘going for it.’)
19:39-23:20 (why people are afraid to just start)
23:21-26:03 (tactical ways teams can start investing more time on execution)
26:11-33:37 (Ashley Faus debunks an ‘unpopular opinion’ and closing notes)
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Not all content metrics can be tracked (and that’s okay)
24 Sep, 2021
